Real estate developer
LB in
65 WhatsApp groups, meetings, attendance and ERP gathered into a single brain.
The context
LB in builds and sells developments in Santarém, in the state of Pará, Brazil. The operation lives scattered: dozens of WhatsApp groups, meetings, the attendance system, the construction ERP and the sales portfolio. Each system holds a piece of the truth — and no one could see the whole at once.
What wasn't connected
There were 65 WhatsApp groups running in parallel, meetings no one revisited, attendance in one system, the ERP in another, and documents lost in the middle of the conversations. The information existed, but it was broken into pieces that didn't talk to each other. Finding a contract, cross-checking what was said in a meeting against what arrived in a group, knowing what actually happened on site — everything depended on searching by hand.
What DUBAI connected
DUBAI connected the sources into a single memory. The conversations from the 65 groups, the transcribed meetings, attendance, the mirrored ERP and the sales portfolio all began feeding the same brain. Any question in plain language returns an answer with a traceable source — and a document is found in seconds, even when all you remember is the nickname it's known by on site.
Signature moment · The bricks cross-check
On an ordinary day on site, the foreman said in a meeting that 4,000 bricks had arrived. In the WhatsApp group for the same site, the photo of the delivery note recorded 2,000. No one had cross-checked the two numbers — they lived in different systems. The brain cross-checked on its own and raised a spontaneous alert on the dashboard: the numbers didn't match. No report had to be requested. The right question surfaced before anyone knew they needed to ask it.
Results
- 65
- WhatsApp groups gathered into one brain
- seconds
- to find a document — even by its nickname
- on its own
- the alert that appears before anyone asks